"Pixels" was an interesting film when I first saw the trailer. I saw many different video game icons, ranging from Donkey Kong to Pac-Man, and I was curious to see just how well the filmmakers would put these licenses to use. However, as time went on, I found myself less and less enthused to see the film in question. Marketing can play a huge role in the success of a movie, though, and I have to wonder if fleet graphics could have changed things.
I am of the opinion that fleet graphics could have made a difference, no matter how minimal. According to companies the likes of JMR Graphics, these wraps are not only made with physical durability in mind, but the visual component cannot be overlooked either. Any business that has implemented these graphics in the past will not say differently. With that said, though, could "Pixels" have been helped by this reliable method of marketing?
I have to believe that fleet graphics could have had an impact. Consider the fact that many of the video game icons depicted in "Pixels" are ones that virtually anyone could recognize. These include - but are not limited to - Donkey Kong, Pac-Man, and the aliens from Space Invaders. They are easy enough to recognize and, as a result, could have made for tremendous graphics. However, I have a hard time believing that they could have made a long-term impact.
When "Pixels" came out on July 24th, it was met with all sorts of negative press, much of which centered on the comedy. Films with Adam Sandler have been panned quite a bit as of late, and this was no exception. The comedy in question simply was not present, and the writing suffered because of it. "Pixels" might have been a fun film to watch, due to the characters mentioned earlier, but aesthetic quality does not make for a blockbuster movie.
Even though "Pixels" may not have benefited much from them, fleet graphics are likely to help many other brands as well. They can generate awareness to some of the highest levels, and the fact that they can promote a litany of products cannot be easily ignored. With that said, product quality matters, so make sure that your wares are up to par with expectations. If this proves to be the case, the aforementioned graphics will be nothing short of worthwhile.
I am of the opinion that fleet graphics could have made a difference, no matter how minimal. According to companies the likes of JMR Graphics, these wraps are not only made with physical durability in mind, but the visual component cannot be overlooked either. Any business that has implemented these graphics in the past will not say differently. With that said, though, could "Pixels" have been helped by this reliable method of marketing?
I have to believe that fleet graphics could have had an impact. Consider the fact that many of the video game icons depicted in "Pixels" are ones that virtually anyone could recognize. These include - but are not limited to - Donkey Kong, Pac-Man, and the aliens from Space Invaders. They are easy enough to recognize and, as a result, could have made for tremendous graphics. However, I have a hard time believing that they could have made a long-term impact.
When "Pixels" came out on July 24th, it was met with all sorts of negative press, much of which centered on the comedy. Films with Adam Sandler have been panned quite a bit as of late, and this was no exception. The comedy in question simply was not present, and the writing suffered because of it. "Pixels" might have been a fun film to watch, due to the characters mentioned earlier, but aesthetic quality does not make for a blockbuster movie.
Even though "Pixels" may not have benefited much from them, fleet graphics are likely to help many other brands as well. They can generate awareness to some of the highest levels, and the fact that they can promote a litany of products cannot be easily ignored. With that said, product quality matters, so make sure that your wares are up to par with expectations. If this proves to be the case, the aforementioned graphics will be nothing short of worthwhile.
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