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Thursday, August 23, 2018

Never Underestimate The Concert Promoter

By Patrick Perry


Did you know that the sound quality gets better at a live event than on recorded music? Live music is customizable and can be changed when something unexpected happens. These are among the activities that make concerts memorable. A lot goes into organizing such events. A good concert promoter is very handy to work out the logistics and put together a successful event.

The success of a music concert is determined by the ability of the music promoter. The ability manifests in how well they determine the right dates and venues for the performance. It also manifests on how well they make the public aware of the event and how they ignite their desire to attend and enjoy the performance. That is why you hear about sold out events. The credit is usually to promoters who do a good to create awareness of the event.

Besides selling the function, they also provide the support the performer needs to bring their best game. Live performance is a platform where the artist shows their face to their fans. The performance must be the best ever. It must supersede all the other versions fans have heard before. The performer must therefore have ample time to prepare for the event. They can only do so when they are not running around with the other logistical arrangements.

The venue of the live performance needs to be well organized. This will require frequent visits to the venue and closer coordination. The performer may not be able to do this while preparing for the performance. It is the duty of promoters to ensure that all is well coordinated and set. They then let the public know about the event and book attendees for the event.

It follows that the promoter should be well equipped with knowledge and skills to perform the job. Of course, they need formal education to be able to communicate. They also need negotiation skills to be able to negotiate with all the players involved in the event. Their focus is on ensuring they reach the right audience with the messages and that tickets to the event are sold out.

The business training will also enlighten them on how to handle people. Theirs is more of an interaction and they meet all kinds of people. They must know the best approach that would work for every kind of person. They need the inputs of every person involved in planning the event and they need to piece these together so that they can come up with a favorable decision.

When a concert fails, the blame is put on the promoter and not the artist. Consider why. Promoters technically handle all the logistics. He identifies the best venue, suggests best timing and markets the whole event. He only consults with the artist on a few issues like dates. If anything goes wrong, they will be held accountable.

They are accountable in all aspects. If the venue is well organized but the artist gives a poor performance, they are still to blame. It is their job to facilitate the artist to the venue of the performance. They handle his logistics like travel and hotel. They oversee sound checks and also determine how long the performer will perform. Overall, they run the show.




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