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Wednesday, August 8, 2018

How To Get Indie Rock Music Video Promotion Done

By Eric Stone


Music soothes the savage beast, or so they say. But whether or not any savage beasts are soothed, music is still important. It is art, one of the most complex expressions or artistic talent on the planet. There is so much that goes into it. Tune, lyrics, beat, vocal range of the singer. So many factors go into making a good song.

Humankind has looked to something greater than itself. Not something to look straight at, but to look up to. It used to be the gods of old. The words and gospels of these divine beings bestowed upon the grateful masses by prophets and priests. But that was the past. Tempus fugit. Times flies. The march towards progress is inevitable and no man or industry no matter how iconic is safe from it. The prophets and the priests found themselves being replaced by entertainers and others. But some of these entertainers are more akin to underground cults than outright religions. But they still get their gospels out there with indie rock music video promotion.

Typically speaking, a singer or a band will start out as independent, performing smaller venues and then attracting the attention of a major record label. Once they are signed, they are given all the resources that a record label believes that their talent is entitled to. But an indie rock band will always be without a record label, since the indie in indie rock is short for independent. Of course, without a corporate benefactor a band will go without the benefits that a corporate benefactor provides.

Getting a name out there is never easy. Even in the age of social media, it is still very difficult for a band to become known to more than a handful of people. Because the market is so flooded with acts dreaming of stepping out of private jets to throngs of adoring crowds, voices, not matter how unique or talented, can get lost in the shuffle.

Of course, social media has created new avenues for bands to get their names out there. Many bands upload their videos and songs onto video streaming services. Some of these channels can bring in hundreds of thousands or even millions of listeners, making the band as famous as any mainstream act. The internet fame can even lead to them being signed by a major label.

But simply promoting about something on the internet is enough. People actually need to see the band perform. As such, an act must take its show on the road and tour, either as part of a sponsored festival or by themselves. This means long weeks on the road.

The costs of making a music video can vary. A band can use a simple smart phone with a camera, superimpose the music over random shots and call it a day. Or they can to the elaborate route and have a full on spectacle with a coherent storyline that may or may not be related to the lyrics at all.

But no amount of pageantry will cover up a bad song. A band can have the most elaborate music video in the world, with special effects and explosions, and it can still fail if the song accompanies it is crap. A good song can elevate any music video, it is in fact the heart of it.

The world can be far from nice. In fact, it can be downright mean. Talent does not always get recognized. So those with talent must find some way to make themselves known, to put their names out into the world and into the consciousness of the people.




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