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Saturday, April 18, 2015

Can An Online Marketing Company Help Frozen 2?

By Katie Arden


Arguably the most popular Disney movie in the past number of years has to be "Frozen." It's a name that just about everyone has heard of, even if they don't like Disney films in general, and its appeal is startling to say the least. As of late, it's been announced that a sequel will be released, which had to have been a given with the first film's commercial success. If an online marketing company were to be brought on, though, I think that greater success can be had.

Set to be released in 2018, according to a number of recent articles, "Frozen 2" will pick up where the events of the first movie left off. Those who have watched the original may wonder how a story like this could continue. After all, all of the major plot points in the story were tied up relatively well, making the concept of a sequel that much more interesting. Despite discussions of potential storylines and the like, I think that marketing must be covered in detail.

If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.

If you're going to make use of various firms, fishbat included, you have to know what they entail. They are able to create and promote video content, which is easily the most digestible across various audiences. You have to keep in mind that "Frozen 2" has a surprisingly broad demographic to account for, so it would make sense for video to be highlighted before anything else. Of course, this is just one function for an online marketing company to boast.

"Frozen 2," from what I have seen, can be one of the best films of the year in 2018. With that said, it remains to be seen if it'll be able to match up to the original, especially when given the fact that it is a sequel. Many of them do not quite match up to the originals; this isn't to say that it'll be the case for "Frozen 2," though. It's just a matter of how well the movie is advertised and, to a greater extent, the work that Disney puts into its creation.




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