Loading...
These solutions will help you select one of them
Thursday, June 26, 2014

E3 & The Perspective Of An Internet Marketing Firm

By Bob Oliver


During the course of this week, E3 will unfold and to say that it is a highly anticipated event would be nothing short of an understatement. It is when people who love tech - whether it is in regards to video games, computers, or what have you - can come together and enjoy the plethora of news offered by companies. However, how exactly can an Internet marketing firm look at E3? What is the value behind this event, specifically, and why do so many people get excited about it even after its first showing in 1995?

E3 has amassed a tremendous amount of popularity over the years and one of the reasons for this is because of how companies have treated it. They have viewed it as the greatest platform for news. If they have tremendous announcements to make public, it probably goes without saying that they are going to hold them to the side until E3 rolls around. Individuals must be sold on certain products and it's possible that E3 will be able to help even the most inquisitive of potential of consumers make their decisions.

With that said, one has to wonder if E3 is as worthwhile in 2014. Back in 1995, as any Internet marketing firm can attest to, social media was not nearly as prevalent and it was only in its infancy by that point. As a result, video game companies couldn't simply update their Facebook or Twitter pages with news, since those entities did not exist at that point. Instead, they only had a select few methods to distribute news. At that time, it made sense to take advantage of E3 as the greatest platform.

E3 still has a tremendous amount of worth, though, according to firms such as fishbat. Keep in mind that with so many companies that have fan bases to take into account, the need for the biggest news stories is as strong as ever these days. Is it possible that every single business is going to have the same kinds of press conferences the size of Sony's or Microsoft's? It's unlikely but the fact that they have presences at E3 means that they have to work extra hard to get people excited about their products, as any Internet marketing firm can attest to.

I'd like to direct attention towards Nintendo because this will be the second year in a row that the company does not hold its own press conference. Instead, Nintendo will take to the Internet for the purpose of distributing news, thereby distancing itself from what the mainstream has considered the norm for E3. However, given the fact that the Internet is a platform with an audience to consider, this may be the best move for the company. Nonetheless, Nintendo will still be at E3, which shows that this particular event will not be overlooked anytime soon.




About the Author:



0 comments:

Post a Comment

 
TOP