It was reported, some time ago, that Netflix would be increasing its subscription fee. Once a service that went for $7.99 on a monthly basis, it will soon go up to $8.99 every month. It was a move that drew the ire of a number of Netflix supporters and it is understandable as to why. Many consumers have been loyal to the brand and a move like this, at least at the onset, does not seem to be appealing. However, is it possible that this move is actually for the best?
I believe that Netflix stated how its $7.99 monthly rate would be staying at that level for some time to come. Of course, no one truly knew what that meant and it wasn't like Netflix gave a clear window of time up until the price change. Regardless, a move like this will not spell the end of Netflix if the company approaches it in a way that pleases everyone. If you would like to know why a move like this should be supported, here is a list of 3 reasons to keep in mind.
It is likely that a price increase can also increase the amount of content offered by Netflix in the future. After all, in order for Netflix to keep customers on after the initial price hike, they have to be able to make it worth it. An increase in content can help, without question, seeing as how users sign up because they want to access a tremendous wealth of movies and television shows alike. This could be one of the first steps, taken by Netflix, in order to silence the naysayers.
Secondly, Bob Jain can support the idea that this might actually bring competition to the forefront. After all, Netflix seems to be competing with a few companies on the streaming video front, Hulu Plus being arguably the most prominent example. What if Hulu Plus decides to lower its own monthly rate in the future, potentially drawing in former Netflix customers? This can create even greater competition in this field, as names along the lines of Jain could attest to.
Even though Netflix is raising its monthly fee by a dollar, it's clear that there is still a good deal to be had. Along with various movies and television shows at $8.99 a month, there is a wealth of exclusive content that is hard to ignore. "Orange is the New Black" comes to mind immediately, especially with the show approaching its second season. I believe that it is because of exclusive properties along these lines that Netflix's price elevation will be that much more worth it.
I believe that Netflix stated how its $7.99 monthly rate would be staying at that level for some time to come. Of course, no one truly knew what that meant and it wasn't like Netflix gave a clear window of time up until the price change. Regardless, a move like this will not spell the end of Netflix if the company approaches it in a way that pleases everyone. If you would like to know why a move like this should be supported, here is a list of 3 reasons to keep in mind.
It is likely that a price increase can also increase the amount of content offered by Netflix in the future. After all, in order for Netflix to keep customers on after the initial price hike, they have to be able to make it worth it. An increase in content can help, without question, seeing as how users sign up because they want to access a tremendous wealth of movies and television shows alike. This could be one of the first steps, taken by Netflix, in order to silence the naysayers.
Secondly, Bob Jain can support the idea that this might actually bring competition to the forefront. After all, Netflix seems to be competing with a few companies on the streaming video front, Hulu Plus being arguably the most prominent example. What if Hulu Plus decides to lower its own monthly rate in the future, potentially drawing in former Netflix customers? This can create even greater competition in this field, as names along the lines of Jain could attest to.
Even though Netflix is raising its monthly fee by a dollar, it's clear that there is still a good deal to be had. Along with various movies and television shows at $8.99 a month, there is a wealth of exclusive content that is hard to ignore. "Orange is the New Black" comes to mind immediately, especially with the show approaching its second season. I believe that it is because of exclusive properties along these lines that Netflix's price elevation will be that much more worth it.
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