To say that television is enjoyed by many would be an understatement. In fact, it's been said that it could be the most engaging form of media with the right practices set in place. With this in mind, Twitter has unveiled a new tool to make this more of a reality. It goes by the name of TV Timelines. For those who are curious as to what this entails, I am sure that social media agencies across the board can tell you more about it.
According to an article on Mashable, it seems like a good portion of people enjoy TV more when there's some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.
According to an article on Mashable, it seems like a good portion of people enjoy TV more when there's some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.
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