Department stores, boutiques, and other retailers often rely on eye-catching displays to attract the attention of customers. In order to effectively create and put together these interesting arrangements of merchandise, it takes skill and knowledge. The professional who is responsible for this task is known as a display artist or a visual merchandiser.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
Visual merchandising is generally offered as either an Associate Degree program which is two years in length, or as a Bachelor's Degree program that takes four years to complete. Some elements are common to both streams of study, namely the essential aspects of design and how to use these in a creative capacity to produce effective merchandise presentation. The four-year program takes a more in-depth approach and offers some extra skill training.
One core concept integral to the study of visual merchandising is the trend and market analysis. Being able to successfully interpret current trends in the consumer marketplace is crucial to one's knowing how to best display and arrange merchandise to draw shoppers. So much of this job is "hands-on", which is why most schools include a co-operative work experience as part of the program.
In terms of growth projection for this field, it is anticipated that the need for visual merchandising will continue to increase. New stores are opening all the time, which naturally implies that there will be the need to hire professionals to manage the visual aspects of these retail establishments and the image they present to the public.
A new graduate just starting out will normally earn less than someone who has been working for years, but most visual merchandisers receive a fair salary easily above the national average. Experience and educational background play a significant role in determining one's pay, so it's a good idea to spend more time in school and seize any opportunity to gain experience.
The typical visual merchandiser puts in a 35 to 40 hour work week, with deadlines sometimes demanding extra hours. People employed by a retailer for several years may eventually be promoted to supervisor or manager positions within their department. Others will opt to do freelance work for a variety of clients and they may even start their own business.
Besides stimulating shoppers' interest in the products for sale, a visual merchandiser must also market the store itself. A retail layout that is inviting and lively will not only entice consumers inside, but it will also keep them wanting to look around more. It is a dynamic field of ever-changing trends, seasons, and promotions, which must be addressed with a creative flair for devising new displays.
If someone wishes to pursue a career in visual merchandising, it is first necessary to earn a high school diploma or GED in order that one is then eligible to apply to a design school or community college offering programs in this field. Being in possession of a degree or diploma will increase a person's chances for promotion, although a few employer's may provide training on the job as an apprentice designer for select candidates.
Visual merchandising is generally offered as either an Associate Degree program which is two years in length, or as a Bachelor's Degree program that takes four years to complete. Some elements are common to both streams of study, namely the essential aspects of design and how to use these in a creative capacity to produce effective merchandise presentation. The four-year program takes a more in-depth approach and offers some extra skill training.
One core concept integral to the study of visual merchandising is the trend and market analysis. Being able to successfully interpret current trends in the consumer marketplace is crucial to one's knowing how to best display and arrange merchandise to draw shoppers. So much of this job is "hands-on", which is why most schools include a co-operative work experience as part of the program.
In terms of growth projection for this field, it is anticipated that the need for visual merchandising will continue to increase. New stores are opening all the time, which naturally implies that there will be the need to hire professionals to manage the visual aspects of these retail establishments and the image they present to the public.
A new graduate just starting out will normally earn less than someone who has been working for years, but most visual merchandisers receive a fair salary easily above the national average. Experience and educational background play a significant role in determining one's pay, so it's a good idea to spend more time in school and seize any opportunity to gain experience.
The typical visual merchandiser puts in a 35 to 40 hour work week, with deadlines sometimes demanding extra hours. People employed by a retailer for several years may eventually be promoted to supervisor or manager positions within their department. Others will opt to do freelance work for a variety of clients and they may even start their own business.
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