Forever Living business-builders: Do you want to know what it takes to become a top 3% earner?
If you seek to become a top earner, you must go well beyond your circle of friends and family.
It's imperative you master the basics of marketing- like any real business
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Market Effectively
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? Cash-strapped unemployed people? I recommend you target other network marketers who are looking for a better way to build their business. Networkers understand the business to a degree and won't ask you if this is a pyramid. Networkers have shown they are willing and able to make a monthly autoship purchase.
Position Yourself Strategically: Thousands of people are promoting Forever Living. What unique value do you provide? Clarify your unique selling proposition. (U.S.P.)
Promotion Strategy: How will you generate leads once you have approached all your family and friends about Forever Living? Learn direct response online marketing tactics that produce leads.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in companies like Forever Living, keeping everything allegedly duplicable does NOT lead to high levels of duplication.
Check out these facts:
- Only about 20% of network marketers in Forever Living ever sponsor anyone at all.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- 80 percent of people in your Forever Living organization will sponsor zero people...that's right: zero!
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Without a doubt. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Network With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- You think you're too good to have a job like everyone else?
- When are you going to make money?
- You're doing one of those pyramid things! Ha!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Find other people building a network marketing business. Find and go to local and national events for network marketers in Forever Living. Connect with a few top leaders in Forever Living or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
If you seek to become a top earner, you must go well beyond your circle of friends and family.
It's imperative you master the basics of marketing- like any real business
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Market Effectively
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Once you run out of friends and family to prospect, you are going to need to use real marketing to grow your business.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? Cash-strapped unemployed people? I recommend you target other network marketers who are looking for a better way to build their business. Networkers understand the business to a degree and won't ask you if this is a pyramid. Networkers have shown they are willing and able to make a monthly autoship purchase.
Position Yourself Strategically: Thousands of people are promoting Forever Living. What unique value do you provide? Clarify your unique selling proposition. (U.S.P.)
Promotion Strategy: How will you generate leads once you have approached all your family and friends about Forever Living? Learn direct response online marketing tactics that produce leads.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
How effective is this strategy to keep everything simple so other can duplicate it? For a very small percentage of marketers, this strategy is effective. But for the extreme majority of multilevel marketers in companies like Forever Living, keeping everything allegedly duplicable does NOT lead to high levels of duplication.
Check out these facts:
- Only about 20% of network marketers in Forever Living ever sponsor anyone at all.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- 80 percent of people in your Forever Living organization will sponsor zero people...that's right: zero!
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Forever Living business opportunity to them.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. Once people run out of others to talk to within the first 30-90 days, they will often quit Forever Living because they have NO CLUE how to perform the one activity they must rely on to build a business: advertising and marketing to generate consistent lead flow. The second problem this friends and family approach creates is it repels high caliber prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Without a doubt. But unless you learn at least one rock solid marketing and advertising approach, you will run out of people to talk to. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Forever Living prospects who want to learn the same. If just a handful of people also learn to market Forever Living online, you could experience massive growth in your Forever Living business, without relying heavily on the friends and family approach.""
- Network With Like-Minded People
Understand that having a job and building a Forever Living enterprise are extremely different. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- You think you're too good to have a job like everyone else?
- When are you going to make money?
- You're doing one of those pyramid things! Ha!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Find other people building a network marketing business. Find and go to local and national events for network marketers in Forever Living. Connect with a few top leaders in Forever Living or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Forever Living.
0 comments:
Post a Comment