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Friday, March 8, 2019

Benefits Of Custom Made Mannequins

By Donald Nelson


In the fashion industry, it is a tradition to use manikin bodies in displaying the garment. These are usually modeled out of people, and they provide an idea of what the clothing will look like when a real person puts it on. This is one of the most useful tools that the fashion store owners have at their disposal to increase their sales. They attract willing patrons while at the same time making a bold statement of style for your retail store. There are so many benefits that clothing store owners can derive from custom made mannequins. Some of these benefits are outlined below.

If you are a fashion retailer, the use of doll displays can quickly draw the attention of prospects to the store. Just by looking at how the dummy has been dressed, the customer can decide on whether to enter the store or not. Tailor-made dummy tends to add value to the apparel thereby luring the prospect into the store.

The other significant benefit that a store owner can derive from the use of models is the increase in sales. Thus, the reason why it is virtually impossible to locate a clothing store owner who does not use them for display. There are so many studies that have demonstrated that an apparel store owner who uses these dummies generate more sales when compared to those who do not use them. The visual appeal of these models is what encourages the shopper to purchase the garment on display.

Customers are likely to enjoy a better shopping experience as it guides them when shopping for clothing and accessories. If a customer notices specific apparel that is draped on the dummy, they will specifically ask to be directed to the section that has the selected clothing. The model guides the customers to the respective items, and this saves them the time that could otherwise be used in searching for it in the absence of dummies.

As a clothing store owner, you do not have to worry about the price of purchasing these models. You do not have to dig deeper into your pocket to buy the conventional dummies. Even the smallest retailer can afford to invest in the customized and high-quality models for there are many designers in the market who offer the service. Besides, it is an investment that will most likely pay off.

The other benefit of tailored manikins is that they allow the entrepreneur to display multiple pieces of merchandise. You can adorn the dummies with as many accessories as possible. Even though the dummy can only be dressed with a specific garment, you can add flattering accessories such as handbags, watches, necklaces, hats, shoes, and so on. Such creativity keeps the customers interested in shopping at your shop.

Display dolls are an integral part of interior design in a clothing store. Cloth business owners can use them to enhance the traits and ambiance of their store. It adds the zest that the customers are looking for in a store.

As a clothing store owner, a mannequin display is all you need to increase your sales this year. So go ahead and grab the opportunity.




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