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Monday, March 28, 2016

Gucci, Rock Star Of Fashion And Style

By Gary Reed


Today, fashion spans a much deeper meaning than just glamour or the need to keep up with trends. It has become a part of everyday life and a reflection of art and beauty, paired with all the necessary comfort a woman especially needs. When culture change, this industry follows suit.

The streets is becoming the runway of everybody. There is just to much to take, when it comes to style, and this had been made possible by High Street and High Fashion houses. Out of all of them, Gucci, is arguably the most beloved, and right so. Going back to the 1920s, they have earned it.

Nevertheless it is well loved, and has always remained so, for many decades. This is often attributed to the fact that its designs are so timeless while innovative, that the famous handbags can be kept for years and passed as a family heirloom. Coming from a store specializing in leather goods, the company has come a long way.

Working as an attendant at a well known hotel in London, the work of Guccio had inspired him to bring a touch of English in his works. His first big clients were aristocrats whose past time was horseback riding. Clamoring for equestrian gear, he created pieces made with horse bit details and that telling feature remains on bags to this day.

The company and the man responsible for it are considered legends in the business. The rock star of the fashion world, safe to say, is Guccio. If that is not catchy enough nothing else is. The first shop he opened was based in his home country, in the city of Florence, Italy.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

He checked out luggage bags of guests and decided he wanted just the kind of business for himself. After which, he saved money and just in time for turning forty, an unlikely age for working as an attendant, he went back to his country and began his business soon after.

To date, the loafer shoes are the only ones on display at a museum in New York. Since the brand is famous with bags, it pays to know that it was the first to produce a bamboo bag which is iconic and a company mainstay to this day. Fast forward to the 90s, the image of the company was compromised when copies of its wares spread like wildfire everywhere.

To save it from completely going down, they hired American designer Tom Ford as art director. He was able to turn it all around, thereby remaining in the position until 2005. He is still widely credited for what he did to get the company back on its feet. Reputation still counts for much, and the brand shows that it really matters, by not taking it for granted and making the legacy live on.




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