To photograph a garment is not the same as photographing other things such as landscapes or still objects. To be a clothing photographer, a particular set of skills is needed, including an understanding of how the garment moves as well as the structure of certain pieces. The end result should be able to successfully sell the item to the viewer.
As someone who is photographing garments, you may actually be working closely with whoever designed those pieces. If that's the case, then you need to be very clear with designer about their aesthetic, or what is known as their brand image. A designer usually has a particular idea in mind that he or she wishes to convey to the consumer and it is your job to make that happen.
A photographer should first understand exactly what kind of clothing he or she is going to be photographing. This will then lead to the next steps of how to do it. Active wear will be depicted very differently from red carpet gowns, for example. The model, poses, expressions and setting are just some of the aspects that will change accordingly.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
Shooting on location, however, is very good for shots that require ambiance or atmosphere. This is relevant to apparel that needs the additional selling point. For example, swimwear becomes even more attractive when the model is positioned in a beach or pool setting, or something tropical to convey the concept of vacation and relaxation. Sporting apparel sells better when photographed in motion or in action.
Not all clothing must be photographed exactly as intended. This means that it can sometimes make quite a statement to juxtapose a certain item of clothing with a completely different setting than it would normally be seen in. A well-thought-out campaign with strong imagery could set a brand apart from its competitors by doing just that.
An individual who photographs clothing may not necessarily be doing it in the style of a photo shoot. A lot of photographers are engaged in runway photography, which is key during the numerous fashion weeks held globally throughout the year. Taking pictures from the 'pit' at the front of the runway, photographers capture endless frames of the same outfit on a model, in order to ensure they get the perfect shot. This would include the way the garment moves, as well as the expression of the model and the pose, which should be most flattering to the outfit itself.
Runway photography is very important in fashion. It requires that you as the photographer understand timing and movement, as well as angles, in order to capture the perfect shot that will sell the outfit to the consumer. This is your chance to make a basic item look stellar and create sales for a designer.
As someone who is photographing garments, you may actually be working closely with whoever designed those pieces. If that's the case, then you need to be very clear with designer about their aesthetic, or what is known as their brand image. A designer usually has a particular idea in mind that he or she wishes to convey to the consumer and it is your job to make that happen.
A photographer should first understand exactly what kind of clothing he or she is going to be photographing. This will then lead to the next steps of how to do it. Active wear will be depicted very differently from red carpet gowns, for example. The model, poses, expressions and setting are just some of the aspects that will change accordingly.
You can photograph clothing in a studio or at a location. Shooting in a studio gives you the upper hand when it comes to controlling the lighting. Lighting, as anyone who takes pictures would know, is a major part of creating the perfect shot, and would be a huge contributor to the best possible image of any outfit.
Shooting on location, however, is very good for shots that require ambiance or atmosphere. This is relevant to apparel that needs the additional selling point. For example, swimwear becomes even more attractive when the model is positioned in a beach or pool setting, or something tropical to convey the concept of vacation and relaxation. Sporting apparel sells better when photographed in motion or in action.
Not all clothing must be photographed exactly as intended. This means that it can sometimes make quite a statement to juxtapose a certain item of clothing with a completely different setting than it would normally be seen in. A well-thought-out campaign with strong imagery could set a brand apart from its competitors by doing just that.
An individual who photographs clothing may not necessarily be doing it in the style of a photo shoot. A lot of photographers are engaged in runway photography, which is key during the numerous fashion weeks held globally throughout the year. Taking pictures from the 'pit' at the front of the runway, photographers capture endless frames of the same outfit on a model, in order to ensure they get the perfect shot. This would include the way the garment moves, as well as the expression of the model and the pose, which should be most flattering to the outfit itself.
Runway photography is very important in fashion. It requires that you as the photographer understand timing and movement, as well as angles, in order to capture the perfect shot that will sell the outfit to the consumer. This is your chance to make a basic item look stellar and create sales for a designer.
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