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Tuesday, July 8, 2014

Getting Into Voice Over Commercials

By Rosella Campbell


The revenue opportunities are seemingly unlimited as there is something for just about everyone, regardless of skill or education. People have discovered that they too can write, create video or even work in the information technology field and get paid good money. However, the world of audio recordings covers many types of media that include ebooks, podcasts and voice over commercials.

For the longest, actors and broadcasting announcers were the people considered first for these jobs. Once in a while, someone with a great voice but no experience may have gotten into the industry but this was seldom. Now, getting the right training and making contacts is easier thanks to the internet.

Anyone who has ever listened to a commercial on the radio or TV may notice that not all voices are perfect. Some are gravely, slightly hoarse or extremely high or low pitched but they are unique and in many cases, appropriate for what is being sold. For instance, someone who sounds perky would not be used to pitch something like financial services targeted to those who are, say, middle-aged and make six figures a year. However, that type of voice is perfect for advertising toys or things targeted to kids.

While there are courses offered through community colleges, private institutions and online, one should choose wisely. For one, prices may vary as well as levels of instruction. Some places have short, basic courses that can be completed in a matter of hours but others may offer an intensive study, which is likely to cost more than what some consider pocket change.

Strong consideration about a career in this line of work is highly recommended, as competition may be steep, even for low-paying jobs found through small agencies and the internet. One who may be simply curious should start with basic courses to find out how comfortable they are with the microphone and selling with their voice. Others who are confident about their vocal ability should look into courses that will make them ready for a variety of jobs in the industry.

One thing that many voice over artists say is that the pay is good. This mostly applies to those who have worked for some time in the industry. Others who work as radio announcers or in front of the camera are sometimes considered first for the high pay jobs but there is always an exception.

Building a strong portfolio is a recommended marketing tool to get work. Many places that offer advanced courses will assist in this as well as networking. This allows future vocal artists to show off their talents to advertising agencies and other entertainment mediums.

Though a person is not in front of the camera, this part of show business can present the same type of challenges but many will attest that it is worth the effort. Often it can take time to make it but when a person knows how to market themselves, they may find jobs shortly after course completion. Taking time to research this field is a god move for anyone looking for an exciting job that pays great.




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